Rhayader, located in Powys, is a traditional market town that is situated in Mid-Wales. Visitors will find the town located on the A470, making it quite easy to access from other areas. Tourism is an important industry to the local area, especially as a number of people come to the area for cycling and walking. There are numerous bridleways and trails that surround the town. In addition, there are also many dams and reservoirs. Visitors will also find that this particular region is home to a variety of rare wildlife and plants, making it a popular favorite with those who like to explore nature.