| Birmingham Town Guide |
| Birmingham is definitely the place for chocoholics to head for - for this is the home of the famous Cadbury chocolate factory. As well as the popular Cadbury World, you can also visit the Bournville Village for a fascinating insight into 19th century philanthropy. |
| | Bournville Village | Cadbury World | |
| Cadbury World |
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| This chocoholic's paradise is to be found at Birmingham's Bournville Village, located on the southern outskirts of the city. There are exhibitions that tell you the history and development of chocolate and the chocolate industry, along with the fascinating story of the Bournville Village itself. There is a shop where you can buy as much chocolate as you can carry, some of it at a discounted rate. Cadbury World is open daily but times may vary, so please contact them before you visit. It is worth noting that it tends to get very busy at weekends and school holidays. |
| Bournville Village |
| This fascinating village is situated on the outskirts of Birmingham, about 4 miles south of the city centre. It makes for an interesting visit because the whole village dates from the late 19th century when it was purpose built to house workers from the Cadbury factory. At the time this was a radical experiment in social reform for in the 19th century the working classes were largely left to suffer in poverty and deprivation. As a result the Bournville Village was considered by many in the upper classes to be unnecessary and ill advised. But George Cadbury, founder of the Cadbury's chocolate empire, determinedly pursued his belief that a good living environment for the working classes would benefit society as a whole, and his conviction that happy workers would be more productive. When Cadbury died he ensured that the Bournville Village Trust would continue his work by continually improving the estate. As a result today the Village is essentially a living testimony to one of Britain's foremost 19th century philanthropists who saw the need for social reform and ensured that it came about. |
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